We’re pleased to announce the opening of a brand new Fred Perry Authentic shop in Munich, Germany. Housed on the vibrant Reichenbachstrasse and spanning over three levels, the space showcases Fred Perry’s British heritage.

References to London can be found throughout the interior, from an East End cafe tea point to London Underground inspired lighting and tiling. The new shop hosts men’s, women’s and kids Authentic collections, and features designated footwear and accessories areas.

The Munich Authentic shop is situated at Reichenbachstrasse 12, 80469 Munich, Germany; and is open 10am - 7pm daily from Monday - Saturday. For further information and a map to the shop, use our Store Finder page.

We're pleased to announce the opening of a brand new Authentic Shop at the Westfield Stratford City Centre, London. A stand-out feature of the new shop is a one of a kind gold Laurel Wreath sculpture, with individual gold leaves suspended from the ceiling to create a full design when viewed straight on.

The interior combines modern and traditional details, with sleek black steel and gloss tiles offset by a herringbone parquet floor. Open just in time for the Jubilee Weekend, the new shop hosts men's, women's and kids styles from our current Authentic Collection. Opening hours will be 10am - 9pm Monday to Friday, 9am - 9pm on Saturdays and 12pm - 6pm on Sundays.

Visit the new shop at Westfield Stratford City, Ground Floor, Unit 1061, London E20 1EN. More information and directions can be found on our Shop Finder page.

We're pleased to announce the opening of a brand new Authentic Shop in Boston. Situated on the city's unique and vibrant Newbury Street, the shop sits on the first floor of a traditional Boston townhouse and makes use of original features including rich red oak flooring and exposed fireplaces.

Fixtures have been created using salvaged steel and iron from disused railway tracks, showcasing men's and women's Authentic collections. The Boston Authentic Shop is our first outside New York, open just in time for Memorial Day Weekend.

Fred Perry Authentic Shop, 301 Newbury Street, Boston, MA. The shop will be open 11am-7pm Monday to Saturday, and 12pm (noon) - 6pm on Sundays. For more information and directions, visit our Shop Finder.