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The Fred Perry Laurel Wreath Collection is a range of clothing inspired by the brands unique music, sports and street heritage. Its strength is its consistant referencing of the brands classic, urban streetwear styles; the Fred Perry Shirt, the Harrington style jacket, V neck sweater and cardigan and button down shirt, whilst incorporating premium fabrics, clever detailing and a sharp, modernist silhouette.

Laurel Wreath encapsulates all of the values and associations that define the Fred Perry brand; Britishness, authenticity, integrity, confidence, classicism, rebelliousness and attitude. The collection now includes apparel, accessories and footwear and has, wherever possible, used British made fabrics and British factories to make select products.

Laurel Wreath is not fashion...... it is style with edge

collection overview

Spring 2012

The SS12 Laurel Wreath Collection hosts a selection of contemporary modernist designs, with a focus on attention to detail. Staying true to the collection's forward-thinking ethos, this season shows a preference for architectural silhouettes and construction.

Key styles include fine gauge cotton knitwear, with a new 'stop-start' interpretation of our signature twin tipping. Layered over tailored shirts and teamed with slim trousers the look is flawless: encapsulating the collection's sharp aesthetic and reinvigoration of classic menswear styles.

Click to View Collection

Women
Richard Nicoll

Fred Perry Twin Tipped Shirt

£70.00

Richard Nicoll

Collection Overview

Spring 2012

Spring comes into early bloom as Richard Nicoll presents his latest designs for the Fred Perry Laurel Wreath Collection. Referencing an all-over floral print diffused from the designer's mainline catwalk collection; SS12 sees an 80s ath-sportswear aesthetic softened by feminine tailoring and a vibrant palette of blue, coral and toast.

These striking printed pieces are balanced by rich leather styles, using a laser-cut technique to create our iconic Laurel Wreath branding.

Click to View Collection

Following on from the success of our first Friends of Fred project, we have invited three more brands to join the fold. AW11's selection references the brands signature sharp mod aesthetic; building a complete outfit using pieces from some of the finest British labels and craftsmen: John Smedley, Garbstore and Alfred Sargent.
With a rich 225 year heritage, John Smedley holds its roots in the Derbyshire countryside and continues to produce luxury knitwear using the finest wool. The brand has chosen the iconic Dorset Sweater created in the softest merino wool to form the core of the look.
The classic Chukka boot has been a style favoured by the mod movement from the 50s right through to the present day, so Fred Perry have looked to Northamptonshire brand Alfred Sargent to fill those shoes. Leather lined with a rubber tipped sole, these rich suede boots make the perfect finishing touch to our outfit.
Producing their own line of 'unfamiliar vintage'; Garbstore of Portobello road have contributed a wool Kadet coat complete with the smartly tailored wool and attention to detail sought out by the mods.
Levi's return for a second season with two classic styles - the 1967 505 Rigid Jeans and the Sta Prest trouser, this time available in a textured wale cord.

Fred Perry has teamed up with the seminal artist Sir Peter Blake, responsible for some of the most iconic cover art of the last fifty years. Sharing our unique affinity with the British music industry, Sir Peter's relationship with Fred Perry is shown in his award winning Self Portrait with Badges where he wears our twin tipped shirt under a traditional workman's jacket. Made and printed in England, the three styles feature rainbow and Union Jack patches alongside screen printed icons such as stars, hearts and targets, showcasing the artist's renowned collage technique.

collection overview

Spring 2012

The SS12 Laurel Wreath Collection hosts a selection of contemporary modernist designs, with a focus on attention to detail. Staying true to the collection's forward-thinking ethos, this season shows a preference for architectural silhouettes and construction.

Key styles include fine gauge cotton knitwear, with a new 'stop-start' interpretation of our signature twin tipping. Layered over tailored shirts and teamed with slim trousers the look is flawless: encapsulating the collection's sharp aesthetic and reinvigoration of classic menswear styles.

Click to View Collection

Men

Leather Side Bag

£195.00

collection overview

Spring 2012

The SS12 Laurel Wreath Collection hosts a selection of contemporary modernist designs, with a focus on attention to detail. Staying true to the collection's forward-thinking ethos, this season shows a preference for architectural silhouettes and construction.

Key styles include fine gauge cotton knitwear, with a new 'stop-start' interpretation of our signature twin tipping. Layered over tailored shirts and teamed with slim trousers the look is flawless: encapsulating the collection's sharp aesthetic and reinvigoration of classic menswear styles.

Click to View Collection

Richard Nicoll

Collection Overview

Spring 2012

Spring comes into early bloom as Richard Nicoll presents his latest designs for the Fred Perry Laurel Wreath Collection. Referencing an all-over floral print diffused from the designer's mainline catwalk collection; SS12 sees an 80s ath-sportswear aesthetic softened by feminine tailoring and a vibrant palette of blue, coral and toast.

These striking printed pieces are balanced by rich leather styles, using a laser-cut technique to create our iconic Laurel Wreath branding.

Click to View Collection

Women
Richard Nicoll

Leather Dress

£495.00

Richard Nicoll

Collection Overview

Spring 2012

Spring comes into early bloom as Richard Nicoll presents his latest designs for the Fred Perry Laurel Wreath Collection. Referencing an all-over floral print diffused from the designer's mainline catwalk collection; SS12 sees an 80s ath-sportswear aesthetic softened by feminine tailoring and a vibrant palette of blue, coral and toast.

These striking printed pieces are balanced by rich leather styles, using a laser-cut technique to create our iconic Laurel Wreath branding.

Click to View Collection

Men

Leather Holdall

£250.00

collection overview

Spring 2012

The SS12 Laurel Wreath Collection hosts a selection of contemporary modernist designs, with a focus on attention to detail. Staying true to the collection's forward-thinking ethos, this season shows a preference for architectural silhouettes and construction.

Key styles include fine gauge cotton knitwear, with a new 'stop-start' interpretation of our signature twin tipping. Layered over tailored shirts and teamed with slim trousers the look is flawless: encapsulating the collection's sharp aesthetic and reinvigoration of classic menswear styles.

Click to View Collection

 
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