Known for their affinity with the Los Angeles hardcore scene, lifestyle brand PLEASURES was founded in 2015 to bring art, music, and subculture education to the masses. This graphically-charged and inclusive brand represents a new global movement in fashion.
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Fusing British and U.S. counterculture, PLEASURES put their stamp on the Fred Perry Shirt, with three graphic iterations designed through the L.A. brand’s playful lens.

“I think the idea of open-mindedness, freedom, individuality. There’s many different subcultures that identify with these ethos. The hardcore music scene, punk rock scene is very much about community, openness, friendship, self-expression, freedom. Those are ideals of Pleasures and, in fact, Fred Perry as well. So I think they all tie into one another.”

PLEASURES co-founder Alex James


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