The Olaya St. pop-up will become part of a neighborhood that’s witnessing a thriving youth subculture, representative of Saudi’s dynamic new generation. Hosting an event calendar that will not only embrace emerging artists of Saudi Arabia and beyond, but act as a catalyst for a new wave of Fred Perry fans.
SUBCULTURE
Olaya St. Riyadh,
Olaya St. Riyadh,
The Pop-Up
October 2021
We are so excited to announce the opening of our Riyadh pop-up space. Located in Saudi Arabia’s vibrant capital, the pop-up offers a new home for the region’s fresh, dynamic talent. By day, it serves as a co-working space, encouraging local creatives to connect, and by night it transforms into a cultural hub nurturing up-and-coming Saudi artists across various genres.
On the six month agenda is a line up of local art exhibitions, independent movie screenings and of course gigs spanning various musical genres. Keep up to date with all future events here and on the Fred Perry Middle East Instagram page.
