Fred Perry have a longstanding relationship with the Amy Winehouse Foundation, the charity organisation which works to prevent the effects of drug and alcohol misuse on young people.
Since their first collaboration back in 2010, it has always been Amy's distinctive mix of sportswear and pin-up silhouettes that has inspired the Amy Winehouse Collection, based on her original designs for Fred Perry. Each season, Fred Perry delivers a contribution to support the charity’s work with young people from difficult backgrounds.
The latest project from The Foundation, is the release of a very special album composed of music made by artists benefitting from the Foundation’s Amy’s Yard programme. Amy's Yard is a programme which supports talented young people to develop as artists and as individuals, while enhancing their education, training and employment potential within the music industry and beyond.
The 10 tracks form part of Amy’s musical legacy, made by young people given the chance to record their music by the projects that continue in Amy’s name. It is the sound of young London, with raw talent guided to overcome personal obstacles and produce extraordinary music.
The project sees young people with a musical talent mentored to become self-sustaining music artists. They are given time in Amy’s own studio and are guided by producer Urban Monk who has worked with the likes of Giggs, Wiley, Plan B, Ghetts, Lily Allen and Mr Hudson. Aged 18-25 and coming from across Amy’s home town of London, they have proved that there is some incredible talent just waiting for the opportunity to express themselves. A double A-side single will also be released with tracks from Mainee Montana Ft Porsha Chanelle and Zodiac.
Jhordan Romaine, 21, who’s track 'Early Bird' opens the album said of his experience, “I’ve always wanted to be a musician – a producer – and the inspiration Amy’s Yard gives me is just amazing.'
The participating artists take part in live showcases as well as performing at the Amy Winehouse Foundation Gala, which, this year, is taking place on October 15th at The Savoy, London. They will also be participating in the album launch party on September 22nd