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SUBCULTURE

Fred Perry
Quarterly
Issue 03 2020

AUGUST 2020

The Laurel Wreath is a symbol of belonging and we thank you for your loyalty. Pick up a copy of our new Quarterly from your local Fred Perry shop now. 

 

The world is a different place to the one we all knew at the beginning of this decade and we have all been challenged to think and behave differently.

Our shops are re-open and we look forward to seeing you again soon.

We will be donating the first 10% of our net sales in our shops to the Music Venue Trust and the Stephen Lawrence Charitable Trust in the UK and the NAACP Legal Defense and Educational Fund in the U.S. These charities reflect our values of independence and diversity and this is just the beginning of what we hope will be a long-term relationship with them.

Dave Little is the man behind some of the most seminal artwork in dance music. He talks to us about the significance of flyers pre-internet and how he ended up creating artwork that helped pave the way for a global dance subculture. Not to mention working with our creative team on the graphics for a new collection seen on pages 22 & 23.

Madrid, like many major cities in Europe, has a prominent rave scene that formed in the 1990s. Despite its vibrant moments, the scene in Madrid is often overshadowed by bigger party capitals. The Museum of Youth Culture show us that a party is possible whenever and wherever the will is there.

Raf Simons celebrates the energy of youth with images taken from 100 Club Stories, the book we made with Ditto to honour the 75th anniversary of the iconic independent venue in London.

We speak to local creatives in Milan and Korea about the best gigs they’ve been to and their favourite hangout spots.

We live in the era of the tracksuit. This often-misunderstood sportswear staple has come into its own. We speak with Jake ‘Smeef’ Smith who plays Fortnite for London based Fnatic and for who the tracksuit is anything but lazy.

Fred Perry x Nicholas Daley

Nicholas Daley explores the interchange between two key British subcultures; punk and reggae in our latest collaboration with the British designer.


The Fred Perry Tennis Championship takes place at the Brentham Club this September as we proudly continue to support the next generation of tennis greats in the UK. Tennis legend, Arthur Ashe was a trailblazer. We examine his enduring legacy and how he used tennis as a powerful catalyst for change.


Take care of yourselves so you can take care of others.

 

 

The Quarterly is available to pick up at all our shops and will be sent with all online orders (while stocks last).