Trojan Records celebrate their 50th anniversary in 2018, a timely reminder of London's place in the world of Jamaican music. Alex Bartsch's project 'Covers: Retracing Reggae Record Sleeves in London' revisits the London locations of photos that appear on reggae record sleeves between 1967 and 1988.
Alex worked with Al 'Fingers' Newman, meticulously researching the original locations of 50 cover shots, then shooting the LP in situ, in the present day to create an insight into the changing face of London, and an intriguing juxtaposition of today's reality and the scenarios set up for the artworks years ago.
Bartsch and Newman have also tracked down and interviewed some of the people involved with the records and their sleeves including musicians, photographers and graphic designers.
Presented alongside the images with information about the locations the book offers a unique insight into an often forgotten period of British counterculture.
The book includes the covers of such iconic artists as Alton Ellis, John Holt, Peter Tosh, Smiley Culture, and Bob Marley & The Wailers, across labels that include Trojan, Pama, Greensleeves, Bamboo and Ariwa.
'Covers: Retracing Reggae Record Sleeves in London' is published by One Love Books, an independent publisher specialising in music, design, fashion and culture, particularly Jamaican culture.
You can also see the photos at exhibitions around the UK and France this Summer:
Exposure Gallery, London (24 May - 20 June 2018)
V&A, London (8 June 2018)
Exposure Gallery, Paris (12-24 July 2018)
New Art Exchange, Nottingham (28 July-2 September 2018)
Rough Trade, Nottingham (28 July-2 September 2018)
Wolverhampton Art Gallery, Wolverhampton (8 September-14 October 2018)
Find out more at www.onelovebooks.com