Alan McGee launches new 7" label

Tuesday 31st July 2018

Alan McGee photographed by Tess Parks

“I want to put out records again. I’ve missed it, there’s a lot of good music around, and it feels like a good time to do it. Twenty-three is my lucky number.” - Alan McGee

35 years ago in 1983, Alan McGee co-founded Creation Records with the aim of allowing like-minded musicians to see their work reproduced on vinyl. The legendary indie label became the home of Primal Scream, The Jesus And Mary Chain, My Bloody Valentine, Guided By Voices and Oasis among many others throughout its well-documented and much-celebrated history. The envy of the independent music industry, Creation won awards year after year and was even credited with helping Labour win the 1997 election with McGee advising the party regarding reaching young voters.

Aside from a couple of one-off special releases, the label became defunct around the turn of the century, though ever since McGee has often expressed a desire to resurrect the label.

So, the launch of Creation23 shouldn't come as a complete surprise. The label, at least initially, looks set to specialise in records of that purest and most precious form - the 7" single. The first release on the label will be North Essex trio Rubber Jaw with their debut single ‘Feeling Funny’.

‘Feeling Funny’ and its B-Side ‘Bumpy Faces’ will be released on 5th October (2018) as a limited edition, numbered and coloured 7” with artwork and inserts made by the band. It includes a golden ticket to gain free entry with a plus one for every show for a year. 

Rubber Jaw

Listen to 'Feeling Funny' and find out more about the new label at

Unsigned artists are encouraged to send submissions to

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