Our Black Friday Donation

November 2023

We donated 10% of our net sales this Black Friday to our chosen community organisations.

Black Friday has never really been our style. Our priority has always been to make timeless clothes that stand the test of time. And so, after the success of our previous Black Fridays, we’ve continued our efforts to support our chosen community organisations for 2023.

Between Thursday 23rd November (00:01 GMT) and Sunday 26th November (23:59 GMT), we donated 10% of net sales on and in our UK, France, USA and Germany ‘Fred Perry’ shops, to be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846), Blueprint for All (UK charity no. 1102267), Amy Winehouse Foundation (charity no. 1143740) and Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751). Thanks to you, our total donation over the long weekend came to £74,791, giving our community organisations over £18,000 each.

These organisations reflect our values of independence and diversity, and we are proud to have an ongoing relationship with each of them.

The Music Venue Trust

Created in 2014, Music Venue Trust is a registered charity which sets out to protect, secure and improve the UK’s grassroots music venues. Working on behalf of more than 800 venues across the UK, they provide sector support, lobbying, fundraising, networking and crisis support services. With an emphasis on the vital relationship between grassroots music venues and the artists they nurture, MVT work tirelessly to protect the future of our favourite local venues and up-and-coming artists. Their work is needed now more than ever. 

To learn more about Music Venue Trust, visit their website here.

UK Charity registration number: 1159846

Blueprint for All

Blueprint for All works to create an inclusive society in which everyone, regardless of their race, ethnicity or background, is provided with tangible opportunities to thrive. Through its high impact programmes, it inspires and enables young people from disadvantaged backgrounds to succeed in the career of their choice. It works with young people and communities, empowering them to create better places for people to live and work, whilst driving systemic change in organisations and society.

To learn more about Blueprint for All, visit their website here and their brand new digital platform here here.

UK Charity registration number: 1102267

Museum of Youth Culture

Museum of Youth Culture is an emerging museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years. Championing the impact of youth on modern society and empowering the extraordinary everyday stories of growing up, their archive features photographs, ephemera, objects and oral histories celebrating our shared youth culture history.

A diverse youth engagement is at the heart of the Museum, incorporating skills training, talks and workshops, helping to inspire future generations through the power of youth culture.

To learn more about Museum of Youth Culture, visit their website here.

UK Community Interest Company no. 09680751

Amy Winehouse Foundation

Set up by Amy’s family in 2011, the Amy Winehouse Foundation works to inspire children and young people to build their self-esteem and resilience, so that they can flourish. Through their work, which includes school outreach programs and Amy’s Place, their unique recovery home for young women, the Foundation encourages young people to have open conversations, build resilience, and get the support they need to thrive.

To learn more about the Amy Winehouse Foundation, visit their website here.

Charity registration number: 1143740 (England and Wales)