Kleerup had spent the early part of 2014 experimenting on new ideas and technology, and had begun to sketch out some basic ideas. But then tragedy stuck with the death of his mentor Christian Falk. “He really was like family, friend and mentor – he was everything,” sighs Kleerup. A year prior, Kleerup had hit upon the sort of bouncing, insistent bass groove that Falk himself had mastered so well. Perhaps as a subliminal way of addressing his loss, Kleerup revisited the idea and soon had something strong enough to share with kindred spirit Susanne Sundfør (Björk, Röyksopp, M83) who added the mesmeric topline. And so the upcoming single “Let Me” In was born – a song which captures the adventurous spirit of Kleerup’s earlier work while pushing the Eighties influence to a new level.
“Let Me In” will be impossible to evade in the coming months as it leads a global H&M campaign which is complemented by visuals directed by the legendary Jonas Åkerlund (Lady Gaga, Madonna, Beyoncé, to name but a few). Again inspired by his prior work with Falk, Kleerup is using the exposure to reintroduce himself to the world just as he did when he was a rising talent: “Let Me In” previews the release of the new mini-album entitled “As If We Never Won “(the title track of which features Maja Ivarsson from The Sounds), and a second mini-album will follow early next year ahead of a new full-length record.
The new material is the result of Kleerup’s continuing self-discovery. “My first album was about relationships that didn’t work out, the Me and My Army album was about good versus bad, and “Aniara” was all about confronting mortality,” he explains. “As an artist, a lot of stuff has happened in my life since the last album, but everything’s a bit easier now, thank God. Along the way, I’ve learned two things: 1) everything that happens in the world is not my fault and 2) other people may have a point!”
Once more, it seems that Kleerup’s most personal songs will be the work that connects with the public on a global scale.