Young Heads: New Millennial Subcultures


Thursday 8th October 2015

When triple Wimbledon champion Fred Perry founded his namesake brand in 1952, he had no idea of the influence it would have on future youth movements. But today, the brand’s laurel wreath emblem – based on Wimbledon’s original symbol – is a badge of honour for British subcultures, as it has been for more than 60 years. Together with Jocks&Nerds magazine, Fred Perry has now created Young Heads, a series of short films exploring new millennial subcultures in the UK.

DIRECTORS Max Cutting and Rich Luxton
SKATERS Jacob Church Reuben Dehaan Zach Delarue Froby Mbabazi Ryan O’Toole Curtis Pearl and Sam Sitayeb

Lacking both space and smooth surfaces, London is not the easiest city to skate in. But for those who step up to the challenge, they wouldn’t have it any other way.

“The best thing about skating in London is the constant feeling of a rush; you’re always moving,” says Reuben Dehaan, an 18-year-old regular at Mile End skatepark, who skates frequently with friends Froby Mbabazi and Sam Sitayeb.
“We’ve been skating together since Mile End opened [in 2009],” says Mbabazi. “They’re both scum, but I’ve got love for my boys.”

The park is one of several in London that provides the surfaces and space that skaters struggle to find in the city’s streets. Yet unlike older skateparks such as Southbank, Mile End is the beating heart of a new community; a hub for local skaters who have come to recognise it as their home.

“Whenever a group of boys come down to start trouble, says Dehaan, “all the skaters will stand beside each other.”

This article originally appeared on Jocks&Nerds magazine

Related Links

Young Heads: New Millennial Subcultures No.2

Young Heads: New Millennial Subcultures No.3


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