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COLLECTION

Made in England

London-born model and writer Sonny Hall shares intimate photographs of those closest to him, depicting their collective connection to Fred Perry and a snapshot of life growing up in England.

SUBCULTURE

Dawn and the Brave Rave On!

We trace the legacy of Bristol’s legendary rave scene

SUBCULTURE LIVE

A Night of Live Music in Taiwan’s Par Store

Our three-week pop-up kicks off with a night of live music

SUBCULTURE

We Dance Again

An ode to the joyful ritual of getting dressed up

SUBCULTURE

Berghain and Beyond

All aboard the rave train – next stop Berlin

SHOPS

Dogfish, Norwich and Cambridge

We shine a spotlight on some of our most exciting independent stockists around the world. …

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Collaboration

Black Champagne

Subculture Live

Popular Now

FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

COLLABORATION

Casely-Hayford

Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.

SUBCULTURE

Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.

AMY WINEHOUSE FOUNDATION

Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

SUBCULTURE

All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Tennis / The Enduring Legacy of Arthur Ashe

We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.
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