Museum Of Youth Culture

Youth – it only happens once. Blink and you’ll miss it, but we’ll never forget where we went, who we listened to, what we wore. The Fred Perry Shirt has always been there, and it always will: nobody knows that like the Museum of Youth Culture.
Celebrating our signature style’s subcultural significance in tandem with the people, tracks and venues that shaped a singular moment in time, The Museum of Youth Culture takes us on a trip through British music history with this all-over print Fred Perry Shirt.
Archival photography shot by The Haçienda documentarian Peter Walsh and life-long Fred Perry fan Helen Wheatley coalesces in a monochromatic print, framed by twin-tipping in an exclusive shade – MOYC Orange. The shirt also features archival imagery from Rebecca Lewis, Neil Massey and Peter Anderson.
This is remembering without the rose tint – revelling in the realness of the moments that mattered the most: looking back but moving forward. They don’t make them like they used to? Says who?

With every purchase, 50% of the net sale will be given to the Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751).