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SUBCULTURE

Fred Perry
Quarterly
Issue 03 2021

AUGUST 2021

A part of the British subcultural uniform since the 1950s, the Fred Perry Shirt has been adopted by each generation as their own. Now more than ever, our Laurel Wreath is a symbol of individuality and of belonging.

Like-minded people find each other, connecting through music, sport and their communities. Meet some new additions to our community from London train drivers to musicians, dancers and biodynamic farmers, all sporting our Fred Perry shirt.

As we look to 70 years of our history, we journey through our archive and the inspirations of different periods from the whites of Wimbledon to the bold graphics of the ‘90s, and meticulously reference special pieces, reimagining them for today in new colours.

As fashion starts to appreciate rather than appropriate traditional sportswear, everything the industry once told us we should reject about it only makes it stronger.  White track tape - used to cover seams creating an instant sporty stripe - and matching enamel zips are defining details that root track jackets in sportswear mythology, forever folded into the visual language of Fred Perry. We celebrate our taping throughout the ages.

A new interpretation of Fred Perry’s brand DNA, and directional viewpoint on some of our most iconic pieces is celebrated via Jeffrey’s lifelong passion for music - specifically, the burgeoning nu-rave and indies scenes which dominated his early years as a student in London. Get lost in another dimension.

Both Fred Perry and Charlie Casely-Hayford are brands built on storytelling. For our second collection together, we celebrate stories that are already there, stories that have already been told. With a focus on print, duality, tailoring craftsmanship as well as delving into the archives of both brands.

A mutual interest in the intertwining of contemporary culture and traditional craftsmanship brings Fred Perry and Nicholas Daley together. British designer, Nicholas Daley focuses on the iconic roots reggae legend, Peter Tosh, highlighting the synergy between music and martial arts during the 1970s.

Visit our article to read more about Nicholas Daley and our Music Grant winner, aden.

The Amy Winehouse Resilience Programme was set up in 2012 to help young people make safer choices around drugs, alcohol and their wellbeing. We met with Anna, a volunteer for the programme, in our Camden shop to hear her story and how she is helping others.

Read more about the programme and Anna's work here.

Anna

As we open the doors of our new Manchester shop, we catch up with the locals to chat all things Northern Quarter and why this rainy northern city produces pure musical magic. And to celebrate the opening of our shop in Hamburg, we stroll through our new neighbourhood, the Schanzenviertel, and explore its subcultural significance.

Pick up a copy of the new issue of the Quarterly in your local Fred Perry shop, or receive one with all orders.

View the shop on our shop finder here. 

Hamburg

THANKS

Amy Winehouse Foundation, Anna Wild, Art Comes First, Ben Perdue, Birgit Reuther, Daniel Peters,  Fashion Minority Report, HIP Store, Metropolis Studios, Michael Hedges, Nat Bury, Stephen Mann, StudioSmall

PHOTOGRAPHY

Bolade Banjo, Charles Engelken, Chazz Adnett, Jon Gorrigan, Tom Goddard