The Sound Of Arrows - Magic


Tuesday 5th July 2011

Swedish fantasy pop artists, The Sound Of Arrows, are back with their best video yet for single "Magic" (out 25 July via Geffen). Stefan Storm and Oskar Gullstrand shifted their cinematic attentions to Spain for their latest mini epic, calling on a little help from fellow Swede Andreas Öhman, to co-direct the charming promo.

The short film owes more than a little to Where The wild Things Are and the work of Studio Ghibli, with child actors and charming monsters replacing Storm and Gullstrand as the main players.

Gullstrand explains, “childlike and youthful, and true to the song. When we were thinking about the video, Stefan and I first came up for about 200 ideas for a feature film...this is meant to be the trailer for that film. We wanted to capture that feeling”.

You can still catch them in the UK at Lovebox (July 16), and find out more at


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