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COLLABORATION

Fred Perry x
Charles Jeffrey LOVERBOY
Capsule Collection Launch

We threw a knees-up at our Coal Drops Yard store in Kings Cross, to celebrate the launch of our brand-new collaboration with Charles Jeffery LOVERBOY. 

The two things we really missed over the last 18 months was our shops and the heady release of the dancefloor. Luckily, we were able to combine both recently as we threw a knees-up at our Coal Drops Yard store in Kings Cross, to celebrate the launch of our brand-new collaboration with Charles Jeffery LOVERBOY. 

The collection is inspired by British youth culture and individualism and Jeffery’s formative experiences of the burgeoning nu-rave and indie scene that dominated his early years in London.  So, it made perfect sense that the Scottish designer made sure the tunes were on-point for the launch. 

First up Josh Quinton warmed things up with a seamless blend of disco, house and party classics.  

Before Foundation FM resident Lagoon Femshayma kept things moving with an eclectic set of high-energy dancefloor fillers and pop classics.  

The Charles Jeffery LOVERBOY Fred Perry collection will launch in three separate capsule collections, with the first collection available to shop online now and in select Fred Perry stores.