Fashion and music are natural bedfellows, this is no secret. Each and every notable subculture since the beginning of the 20th century has been propelled forward by the raw, dual power of sartorial and sonic experimentation. This winning combination is well known to Charles Jeffrey whose brand, LOVERBOY, took over The 100 Club on Wednesday for a night of live performances celebrating a new collaboration with Fred Perry, and a musical foray of his own.
Music and subculture are written into LOVERBOY’s DNA, from the brand’s early beginnings as a queer nightlife collective in East London, to the multi-layered performances ringing in each new collection at fashion week. It’s little surprise then, that an exquisitely dressed band of devotees turned out in force to fill The 100 Club to capacity, dancing, making merry and posing for pics against the famous red walls.