An exploration of the Fred Perry archive through Bella's distinctive style lens.

Referencing the subcultures of her youth, the British designer adds exaggerated styling and '70s glamour to Fred Perry icons.

“The inspiration comes from the handsome DJ's who used to toast over the tunes they played in London's late-night shebeens.”
BELLA FREUD

Bella Freud

Bella Freud Collection
  • An exploration of the Fred Perry archive through Bella's distinctive style lens.

    Referencing the subcultures of her youth, the British designer adds exaggerated styling and '70s glamour to Fred Perry icons.

    “The inspiration comes from the handsome DJ's who used to toast over the tunes they played in London's late-night shebeens.”
    BELLA FREUD

  • Bella Freud 'DJ Fred' Jumper
  • Bella Freud 'DJ Fred' Jumper
  • Bella Freud Embroidered Piqué Polo Shirt
  • Bella Freud Long Sleeve Piqué Polo Shirt
  • Bella Freud Cotton Tricot Bomber
  • Bella Freud 'Fred Perry' Print T-Shirt
  • Bella Freud Striped T-Shirt
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