SUBCULTURE

Share Your Stories
of Youth and
Become Part of History

February 2024
Photography courtesy of Museum of Youth Culture

Join us as we document the rituals of getting ready. Half the fun of going out is the getting ready, and the anticipation for what’s to come. From choosing which shirt to wear, planning and texting with your mates, to the joint playlists, getting drinks at the corner shop and CCTV selfies.

In collaboration with our partner, the Museum of Youth Culture, we are collecting photographs and ephemera from rites of passage – whether it’s getting ready in your teenage bedroom, bundling in the car with your mates for your first festival or documenting your journey into town with a full facebook photo album – we want to represent you and the youth of Britain.

We’re going on tour and will be coming to a town and Fred Perry shop near you for Show & Tell days. Bring in your memories, photos, flyers and ticket stubs for us to scan and help us build the Museum of Youth Culture.

Are you excited to get involved but can’t make it down to the in-store events? Head to the Museum's website to share your stories via a simple upload form and help make history.

Head to one of our Show and Tell events in-store to submit to the archive and listen to a talk from MOYC exploring local youth subcultures:

Fred Perry Nottingham, Sunday 25th February
10am-3pm, with a talk 3-4pm

Fred Perry Bristol, Saturday 9th March
10am-4pm, with a talk 2-3pm

Fred Perry Cardiff, Saturday 4th May
10am-4pm, with a talk 2-3pm

Fred Perry Glasgow, Saturday 25th May
10am-4pm, with a talk 2-3pm

Fred Perry Manchester, Friday 28th June
12-6pm, with a talk 4-5pm

Fred Perry Leeds, Sunday 4th August
10am-4pm, with a talk 2-3pm

Fred Perry Brighton, Sunday 25th August
10am-4pm, with a talk 2-3pm

Fred Perry Liverpool, Friday 25th October
12-5pm with a talk 4-5pm

Fred Perry Camden, Friday 15th November
12-5pm with a talk 4-5pm