APRIL 2019
Generation
Reinterpretation
Words - Sam Lambert & Shaka Maidoh

It’s important to us that whatever we do, there is a music element to it. It’s like creating a soundtrack for a movie - without the soundtrack you can’t really get the feeling of what you want to express. Music is a big drive for our creative process.

We’ve always been fascinated by record sleeves and how much creativity each artist puts into them. Most of the time, that was reason enough to buy a record. Rocksteady, reggae and ska... always brightens our ideas and make us feel alive.

When it came to designing this collection with Fred Perry, we thought we would soundtrack what we are familiar with when we wear Fred Perry or when I see people wearing it - it was simply Rudeboy music.

We thought we would re-interpret the colours of the record sleeves through the Fred Perry shirt, adding some key details inspired by the artwork of the records.

Being our first colourful collection, this made us feel like we were there when our heroes were creating those records, imagining us being in the studio with the likes of Lee Scratch Perry, Big Youth, Gregory Issacs...

The Art Comes First collaboration is now available to shop here and at selected Fred Perry stores.

Paese di Consegna

Consegna in

Ovunque

  • Andorra
  • Angola
  • Anguilla
  • Antigua e Barbuda
  • Arabia Saudita
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Bahrein
  • Bangladesh
  • Barbados
  • Belgio
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bielorussia
  • Bolivia
  • Bosnia Erzegovina
  • Botswana
  • Brasile
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Camerun
  • Canada
  • Capo Verde
  • Ciad
  • Cile
  • Cina
  • Cipro
  • Città del Vaticano
  • Comore
  • Corea del Sud
  • Costa Rica
  • Croazia
  • Danimarca
  • Dominica
  • Egitto
  • El Salvador
  • Emirati Arabi Uniti
  • Estonia
  • Federazione Russa
  • Filippine
  • Finlandia
  • Gabon
  • Gambia
  • Ghana
  • Giamaica
  • Giappone
  • Gibilterra
  • Gibuti
  • Giordania
  • Grecia
  • Grenada
  • Groenlandia
  • Guadalupa
  • Guam
  • Guatemala
  • Guernsey
  • Guiana Francese
  • Guinea
  • Guinea Equatoriale
  • Honduras
  • India
  • Irlanda
  • Islanda
  • Isola Norfolk
  • Isole Cayman
  • Isole Faroe
  • Isole Marianne Settentrionali
  • Isole Marshall
  • Isole Solomon
  • Isole Turks e Caicos
  • Isole Vergini Americane
  • Isole Vergini Britanniche
  • Israele
  • Jersey
  • Kiribati
  • Kuwait
  • Lesotho
  • Lettonia
  • Libano
  • Liechtenstein
  • Lituania
  • Lussemburgo
  • Madagascar
  • Maldive
  • Malesia
  • Mali
  • Malta
  • Marocco
  • Martinica
  • Mauritania
  • Mauritius
  • Messico
  • Micronesia
  • Moldavia
  • Monaco
  • Montserrat
  • Namibia
  • Nepal
  • Nicaragua
  • Niger
  • Norvegia
  • Nuova Caledonia
  • Nuova Zelanda
  • Oman
  • Paesi Bassi
  • Panama
  • Paraguay
  • Perù
  • Polinesia Francese
  • Polonia
  • Portorico
  • Qatar
  • RAS di Hong Kong
  • RAS di Macao
  • Repubblica Ceca
  • Repubblica Centrafricana
  • Repubblica Dominicana
  • Réunion
  • Romania
  • Saint Kitts e Nevis
  • Saint Lucia
  • Saint Vincent e Grenadines
  • Samoa
  • Samoa Americane
  • San Marino
  • Sao Tomé e Príncipe
  • Senegal
  • Seychelles
  • Singapore
  • Slovacchia
  • Slovenia
  • Sri Lanka
  • Sudafrica
  • Svezia
  • Svizzera
  • Swaziland
  • Tailandia
  • Taiwan
  • Tanzania
  • Togo
  • Tonga
  • Trinidad e Tobago
  • Tunisia
  • Turchia
  • Tuvalu
  • Ucraina
  • Ungheria
  • Uruguay
  • Vanuatu
  • Venezuela
  • Wallis e Futuna
  • Zambia

Il mio account

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