White / Ice / Maroon

Each colourway has its own story

Tuesday 25th September 2018

White / Ice / Maroon was one of our original Fred Perry Shirt colourways. Legend has it that a buyer from Lillywhites requested the addition of football team colours to the plain-colour polo shirt. The maroon and ice tipping references the colours of West Ham United Football Club. 

Our playlist celebrates the iconoclasts and innovators of British music. Each creative informed by what came before. Remixing the influences for a new generation of British youth.

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