Game, Set
and Match Fit

GAME, SET AND MATCH FIT

IT ALL STARTS WITH THE FRED PERRY SHIRT
THEN THE SOCKS AND THE SHOES
BLACK WINGTIPS OR OXBLOOD SMOOTHS

THE UNIFORM OF THE NONCONFORMIST  
A DECLARATION TO FRED
I SIDE WITH THE OUTSIDER
THAT’S WHAT THE LAUREL WREATH SAYS

HAVE SOME DECORUM
KNUCKLE DOWN
STYLE IS A LIFELONG JOURNEY
NOT FORCED BUT FOUND

THE ONES WHO DO THE SPADEWORK
DON’T ALWAYS GET THE CREDIT
BUT YOU CAN’T WAIT FOR IT TO COME TO YOU
YOU’VE GOT TO GO AND GET IT

LIKE FRED SAID, ‘MEET THE BALL ON THE RISE’
DON’T BE DENIED
DON’T LET THE NAYSAYERS
KNOCK YOU OFF YOUR STRIDE

CUT LOOSE THE ANCHORS
LEAVE THEM BEHIND
MODERNIST IS A MENTALITY
NOT STUCK IN TIME

GAME, SET AND MATCH FIT
SPIT AND SHINE
MADE IN ENGLAND
AND PEGGED ON THE LINE

BY MUMS AND SONS
DAUGHTERS AND DADS
WITH DOGS AND CATS
SITTING ON LAPS

A GAGGLE OF GEEZERS
SHARP AS RAZOR CLAMS
AND GIRLS WITH KISS CURLS
STANDING THEIR GROUND

SEIZE OPPORTUNITIES WHEN THEY COME AROUND
YOU DON’T ALWAYS GET SECOND CHANCES IN THIS LIFE
LET ALONE THE NEXT 

PAINT THE VILLAGE GREEN
AND THE TOWN RED

TAKE A LEAF FROM THE LAUREL WREATH
NEVER SETTLE FOR SECOND BEST
 

POWER TO ALL WOMEN
FLOWERS TO ALL MEN

JOHN JOSEPH HOLT

John Joseph Holt is a British writer and the founder of LAW, a documentary magazine and creative studio he set up in 2011 as a passionate young man who wanted to make something that celebrated British culture in a positive and united light.

John is a real English treasure, whose wordsmithery remains with you long after you encounter it. Based in the Fens, John embodies our notion of what it means to be Match Fit, especially in our modern world where words have such power.