Just outside Chippenham, in the village of Box, the only tennis ball manufacturer in the UK is making hundreds of thousands of balls every year. If you didn’t know Price of Bath was there, you might wander right past the factory’s unassuming frontage, distracted by the picture-perfect Wiltshire countryside - but if you did sneak a look, you’d glimpse the patchwork buildings of a company that’s still ticking over with potential.
Enormous machines dominate the buildings in the work yard. But this small company isn’t just powered by impressive machinery. Three generations of innovators have been at the helm since 1936, and some of their employees have worked there since they were just sixteen, fine-tuning their specialist craft.