APRIL 2019

Generation
Reinterpretation

Words - Sam Lambert & Shaka Maidoh

It’s important to us that whatever we do, there is a music element to it. It’s like creating a soundtrack for a movie - without the soundtrack you can’t really get the feeling of what you want to express. Music is a big drive for our creative process.

We’ve always been fascinated by record sleeves and how much creativity each artist puts into them. Most of the time, that was reason enough to buy a record. Rocksteady, reggae and ska... always brightens our ideas and make us feel alive.

When it came to designing this collection with Fred Perry, we thought we would soundtrack what we are familiar with when we wear Fred Perry or when I see people wearing it - it was simply Rudeboy music.

We thought we would re-interpret the colours of the record sleeves through the Fred Perry shirt, adding some key details inspired by the artwork of the records.

Being our first colourful collection, this made us feel like we were there when our heroes were creating those records, imagining us being in the studio with the likes of Lee Scratch Perry, Big Youth, Gregory Issacs...

The Art Comes First collaboration is now available to shop here and at selected Fred Perry stores.

Localização de entrega

Enviar para

Em toda a parte

  • África do Sul
  • Andorra
  • Angola
  • Anguila
  • Antígua e Barbuda
  • Arábia Saudita
  • Argentina
  • Aruba
  • Austrália
  • Áustria
  • Bahamas
  • Bangladesh
  • Barbados
  • Barém
  • Bélgica
  • Belize
  • Benim
  • Bermudas
  • Bielorrússia
  • Bolívia
  • Bósnia e Herzegovina
  • Botswana
  • Brasil
  • Brunei
  • Bulgária
  • Burquina Faso
  • Butão
  • Cabo Verde
  • Camarões
  • Canadá
  • Catar
  • Chade
  • Chile
  • China
  • Chipre
  • Cidade do Vaticano
  • Comoros
  • Coreia do Sul
  • Costa Rica
  • Croácia
  • Dinamarca
  • Domínica
  • Egipto
  • El Salvador
  • Emirados Árabes Unidos
  • Eslováquia
  • Eslovénia
  • Estónia
  • Filipinas
  • Finlândia
  • Gabão
  • Gâmbia
  • Gana
  • Gibraltar
  • Granada
  • Grécia
  • Gronelândia
  • Guadalupe
  • Guame
  • Guatemala
  • Guernsey
  • Guiana Francesa
  • Guiné
  • Guiné Equatorial
  • Honduras
  • Hong Kong, RAE da China
  • Hungria
  • Ilha Norfolk
  • Ilhas Caimão
  • Ilhas Faroé
  • Ilhas Marianas do Norte
  • Ilhas Marshall
  • Ilhas Salomão
  • Ilhas Turcas e Caicos
  • Ilhas Virgens Britânicas
  • Ilhas Virgens dos EUA
  • Índia
  • Irlanda
  • Islândia
  • Israel
  • Jamaica
  • Japão
  • Jersey
  • Jibuti
  • Jordânia
  • Kuwait
  • Lesoto
  • Letónia
  • Líbano
  • Liechtenstein
  • Lituânia
  • Luxemburgo
  • Macau, RAE da China
  • Madagáscar
  • Malásia
  • Maldivas
  • Mali
  • Malta
  • Marrocos
  • Martinica
  • Maurícia
  • Mauritânia
  • México
  • Micronésia
  • Moldávia
  • Mónaco
  • Monserrate
  • Namíbia
  • Nepal
  • Nicarágua
  • Níger
  • Noruega
  • Nova Caledónia
  • Nova Zelândia
  • Omã
  • Países Baixos
  • Panamá
  • Paraguai
  • Peru
  • Polinésia Francesa
  • Polónia
  • Porto Rico
  • Quiribati
  • República Centro-Africana
  • República Checa
  • República Dominicana
  • Reunião
  • Roménia
  • Rússia
  • Samoa
  • Samoa Americana
  • Santa Lúcia
  • São Cristóvão e Nevis
  • São Marino
  • São Tomé e Príncipe
  • São Vicente e Granadinas
  • Seicheles
  • Senegal
  • Singapura
  • Sri Lanca
  • Suazilândia
  • Suécia
  • Suíça
  • Tailândia
  • Taiwan
  • Tanzânia
  • Togo
  • Tonga
  • Trindade e Tobago
  • Tunísia
  • Turquia
  • Tuvalu
  • Ucrânia
  • Uruguai
  • Vanuatu
  • Venezuela
  • Wallis e Futuna
  • Zâmbia

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