We are a global, niche brand with strong values of integrity, personality and individuality.
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Our Values Music is a universal language that connects us all. The Fred Perry shirt is a piece of British subcultural uniform, adopted by various groups of people who recognise their own values in what it stands for. We are proud of its lineage and what the Laurel Wreath has represented for over 65 years: inclusivity, diversity and independence. You’ll find the Laurel Wreath on the stage, backstage and in the crowd. We are synonymous with music and we proudly support the spirit of independence. From championing new talent to supporting the 100 Club, hosting diverse Subculture Live events all around the world and partnering with the Music Venue Trust – music is as important to us as it is to you. Created in 2014, Music Venue Trust is a registered charity which sets out to protect, secure and improve the UK’s grassroots music venues. Working on behalf of 800 venues across the UK, they provide sector support, lobbying, fundraising, networking and crisis support services. With an emphasis on the vital relationship between independent venues and the artists they nurture, the trust work tirelessly to protect the future of our favourite local venues and up-and-coming artists. Their work is needed now more than ever. We donated 5% of the first month of net sales in our re-opened UK shops in June-July 2020 to the Music Venue Trust. This is just the start of what we hope will be a long-term relationship with them. Visit musicvenuetrust.com and saveourvenues.co.uk Our Values Set up by Amy’s family in 2011, the Amy Winehouse Foundation helps to prevent the effects of drug and alcohol misuse on young people. We contribute to the Foundation with each Amy Winehouse collection, supporting their vital work. From 2013 to present day, we have paid over £1.2m to the Amy Winehouse Foundation in royalty payments. In Amy’s memory, the Foundation works to inspire children and young people to build their self-esteem and resilience, so that they can flourish. Set up in 2011, The Amy Winehouse Resilience Programme has worked with over 300,000 pupils, in over 300 educational institutions across the UK. To learn more about their work, please visit amywinehousefoundation.org Our Values In 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group. We recently won the Middlesex Tennis Competition of the Year Award for 2020, in recognition for the organisation and delivery of the tournament. The Fred Perry Championship is a launch pad for a longer-term national initiative in conjunction with the LTA and local councils. We host free coaching clinics for young tennis enthusiasts and have refurbished courts in need up and down the country. Follow our latest Tennis news here. Our Values The first of its kind, The Museum of Youth Culture was set up to document the attitudes, styles and expressions of youth across the UK. Its aim: to inspire future generations to make their own mark on the world around them. Fred Perry proudly support their work and collaborate with the Museum on a number of projects. We host events around the globe and shine a spotlight on local independents. OUR VALUES In June 2021, we partnered with the Power of__Festival to celebrate the power of black identity and its lasting impact on British culture. Founded by diversity, equality and inclusion consultancy The Fashion Minority Report, the Power of__Festival offered an opportunity to explore topics surrounding art, activism and social mobility, focusing on the voices often repressed by society. “In the wake of the 2020 BLM protests, my deep passion for advancing the careers of marginalised voices led me to launch the Fashion Minority Report as a solution for driving the conversation around inclusion and diversity to a point of measurable change." - Daniel Peters, Festival Organiser and Founder Partnering Fred Perry We are always open to new partners to help us achieve our community. If you think you have something to add we'd love to hear from you. Modern Slavery We are commited to respecting the rights of everyone who works with us, whether directly or indirectly. Our latest press statements on current issues relating to Fred Perry and the larger industry.
Community
We continue to support and champion independent music
We proudly support the Amy Winehouse Foundation
The Fred Perry Tennis Championship
Our Subculture Investment
The Power of__Festival
Community Statements
