Our DNA doesn’t change: we always look to Fred Perry himself – the best dressed man in tennis – for sartorial inspiration both on and off the court. Rooted in our extensive archive of sportswear and sharper styles, we reference timeless Fred Perry codes through a modernist lens, matching heritage elements with all-new textures, patterns and proportions. Evolution, not revolution.
Pure DNA pieces like the Fred Perry Shirt, our Track Jacket and Barrel Bag make the most of fresh colourways and fabrications, sitting alongside the latest releases to form the core of a new uniform that’s instantly identifiable as ours. An unmistakable pairing of courtside class and underground expression: very, very Fred Perry garments, all tied together by the Laurel Wreath.
Scroll to see more from the show: shop the latest Fred Perry pieces online and in our shops now.
