Amy Winehouse Foundation

Our latest collection combines the British soul icon’s still unmatched sense of style with familiar Fred Perry DNA codes.


We go back to black once again with series of sleek, monochromatic piqué pieces that are livened up with subtle sartorial flourishes – scalloped trims, a turned-up collar, twin tipping and the ever-present embroidered love hearts that have become synonymous with this ongoing collaboration.


New styles allude to retro sensibilities without feeling rooted in any particular era, and elements of Amy’s unique way of dressing shine through consistently. Printed garments in our seasonal Strawberry Cream colourway are replete with a playful pineapple design that’s partly inspired by Amy’s own wardrobe – not to mention the top of a certain prestigious tennis trophy.


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    Amy Winehouse Foundation
    Embroidered Detail Polo Shirt
    Black
    Black

    IDR 2,590,000

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    Amy Winehouse Foundation
    Printed Polo Shirt
    Pink
    Strawberry Cream

    IDR 2,790,000

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    Amy Winehouse Foundation
    Printed T-Shirt
    Pink
    Strawberry Cream

    IDR 1,890,000

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    Amy Winehouse Foundation
    Sleeveless Piqué Dress
    Black
    Black

    IDR 3,790,000

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    Amy Winehouse Foundation
    Amy Mini Shoulder Bag
    Black
    Black

    IDR 1,990,000

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    Amy Winehouse Foundation
    Amy Nylon Wallet
    Black
    Black

    IDR 1,790,000

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    Amy Winehouse Foundation
    Scalloped Trim Polo Shirt
    Black
    Black

    IDR 2,290,000

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    Amy Winehouse Foundation
    Gingham Knitted Shirt
    Black
    Black

    IDR 3,090,000

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    Amy Winehouse Foundation
    Printed T-Shirt
    White
    Black

    IDR 1,590,000

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    Amy Winehouse Foundation
    Tipped Polo Dress
    Black
    Black

    IDR 3,090,000

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    Amy Winehouse Foundation
    Laurel Wreath Bomber Jacket
    Black
    Black

    IDR 3,390,000

    Further Reduction

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    Amy Winehouse Foundation
    Textured Knit Cardigan
    White
    Light Ecru

    IDR 3,590,000

    Further Reduction

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    Amy Winehouse Foundation
    Printed Fred Perry Shirt
    Grey
    Anchor Grey

    IDR 2,490,000

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    Amy Winehouse Foundation
    Pocket Detail Polo Shirt
    Pink
    Flamingo Tan

    IDR 2,090,000

Amy Winehouse Stories

THE AMY WINEHOUSE FOUNDATION Amy's Place

Set up by Amy’s family in 2012, The Amy Winehouse Foundation helps to prevent the effects of drug and alcohol misuse on young people. Amy’s Place is a recovery home for young women overcoming addiction.

THE AMY WINEHOUSE FOUNDATION Back to Black

Named one of the best, if not the best albums of the 21st Century, Back to Black was the seminal album from Amy Winehouse, whose honest lyrics and unique voice captivated the world over.

We reflect on the anticipation of its launch in 2006 with an interview by Laura Jones, who happened to meet the singer one night in a north London nightclub and, perched on the sinks in the men’s toilets, was fortunate enough to grab fifteen minutes with her. The image of Amy was captured on a Nokia handset.

January 2020 Beyond Black – the Style of Amy Winehouse

The GRAMMY Museum’s new exhibition showcases Amy’s most iconic fashion moments, as well as objects from her personal archive

COLLABORATION How Amy Winehouse is Still Inspiring Women in Music

As we launch our decennial Amy Winehouse collection, BRICKS talks to four female rising stars on Amy’s legacy, style inspiration and reclaiming vulnerability in songwriting.

AMY WINEHOUSE FOUNDATION Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

AMY WINEHOUSE FOUNDATION Fred Perry x Amy Winehouse Foundation

Rooted in Amy’s original designs for us, our collaboration with the Foundation celebrates the icon’s everlasting legacy.