Eugene Lim

Name, what do you do?
Eugene Lim, Marketing Director at marketing agency Studio 155.

Describe your style in three words?
Anything and everything.

What does the Fred Perry Shirt mean to you?
History, subculture and storytelling. The contrasting narrative of being bold and expressive while keeping to a clean, almost uniform-like silhouette.

Which subcultures have had an enduring effect on you?
Rockabilly.

If you could spend an hour with anyone from history?
Adolf Hitler.

Which music genre defines you?
A little bit of everything.

A song lyric that has inspired you?
"Remember when you were young / You shone like the sun / Shine on you crazy diamond"

From 'Shine On You Crazy Diamond by Pink Floyd.

Best song to turn up loud?
'Feuer Frei!' by Rammstein.

Best song to end an all-nighter on?
'Wake Up' by Arcade Fire.

Any new music you are into at the moment?
I really enjoy the sets put together by local music selector Itch. He plays a mix of “local exotic funk a-go-go” music from the ’60s to early ’80s in Singapore, Nusantara, and around the region, such as Nanyang a-go-go or Hala-Hala, Melayu-Indo funk-soul, Chinese disco, pop yeh yeh, Asian city pop, and other groovy Asian music gems.