Wednesday, 11th Apr 2012
Bradley Wiggins for Fred Perry
We're delighted to announce an exciting new collaboration with Olympian and cycling legend Bradley Wiggins. Bradley has long been a fan of Fred Perry, and as a self-confessed mod enthusiast he makes a perfect fit for the brand. Speaking of the new collaboration, Bradley has said:
“It’s a partnership I could only have dreamed of...I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture."
“My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons."
Cycling jerseys have been standard mod-attire since the early 1960’s, and Bradley's collection will be inspired by this unique relationship between the sport and Subculture. Initially, the collaboration will launch in early summer with one cotton pique, zip neck shirt style in 3 colourways available through our worldwide shops and online at fredperry.com. The collection will expand to 8 pieces for an October 2012 delivery.