Whether she was at home on the streets of Camden, performing her music on world stages, or styling herself for photoshoots, Amy was synonymous with the Laurel Wreath. Rooted in her original designs for Fred Perry, our collection with the Foundation has the British music icon at its core.

We continue to contribute to the Amy Winehouse Foundation with each collection, supporting the registered charity’s vital work.

20% of the net revenue received by Fred Perry goes to the Amy Winehouse Foundation (Reg. Charity no: 1143740), estimated to amount to £280,000 per year. The Amy Winehouse Foundation is a registered charity in England and Wales set up in the memory of the late singer.

The Charity works to prevent the effects of drug and alcohol misuse on young people. It also aims to support, inform and inspire vulnerable and disadvantaged young people to help them reach their full potential.

Amy Winehouse Stories

THE AMY WINEHOUSE FOUNDATION Amy's Place

Set up by Amy’s family in 2012, The Amy Winehouse Foundation helps to prevent the effects of drug and alcohol misuse on young people. Amy’s Place is a recovery home for young women overcoming addiction.

THE AMY WINEHOUSE FOUNDATION Back to Black

Named one of the best, if not the best albums of the 21st Century, Back to Black was the seminal album from Amy Winehouse, whose honest lyrics and unique voice captivated the world over.

We reflect on the anticipation of its launch in 2006 with an interview by Laura Jones, who happened to meet the singer one night in a north London nightclub and, perched on the sinks in the men’s toilets, was fortunate enough to grab fifteen minutes with her. The image of Amy was captured on a Nokia handset.

January 2020 Beyond Black – the Style of Amy Winehouse

The GRAMMY Museum’s new exhibition showcases Amy’s most iconic fashion moments, as well as objects from her personal archive

COLLABORATION How Amy Winehouse is Still Inspiring Women in Music

As we launch our decennial Amy Winehouse collection, BRICKS talks to four female rising stars on Amy’s legacy, style inspiration and reclaiming vulnerability in songwriting.

AMY WINEHOUSE FOUNDATION Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

AMY WINEHOUSE FOUNDATION Fred Perry x Amy Winehouse Foundation

Rooted in Amy’s original designs for us, our collaboration with the Foundation celebrates the icon’s everlasting legacy.