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SUBCULTURE

Soul Girl, Soul Boy

We look to the thriving soul scene of 70s and 80s South-East England for inspiration in 2022.

SUBCULTURE

Southern Soul: 70s and Beyond

Let us transport you all to a time and place of your choosing, with a curated selection of…

FRED PERRY SHIRT

To Button up or Not to Button Up?

A deep dive into the question that has plagued youth culture since the post-punk era: to b…

SUBCULTURE

The Collectors

From rare men’s clothing, to rave flyers, we speak to some keen collectors about how they …

SUBCULTURE

Japan’s Fred Perry Shirt

We caught up with the shop managers at some our Japanese Fred Perry shops to find out what…

SUBCULTURE

That’s a Wrap – 2021 in Review

As we look back at another year gone by, we remain eternally grateful for our amazing comm…

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FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

COLLABORATION

Casely-Hayford

Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.

SUBCULTURE

Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.

AMY WINEHOUSE FOUNDATION

Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

SUBCULTURE

All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Tennis / An Honour From Fred Himself

Every Fred Perry shirt is signed off with the Laurel Wreath proudly emboidered onto it's chest.
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