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Art Comes First

Inspired by photographer Dave Hendley who captured the spirit of rudeboy culture in Jamaica and the UK in 1977-1978, the Art Comes First duo look to his images of young men, each with their own unique sense of style.


The Enduring Legacy of Arthur Ashe

We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.


The 2019 Fred Perry Championship Winners

In September 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group.


Our Charity Partnerships

We will be donating 10% of the first month of net sales in our UK shops between the Music Venue Trust and The Stephen Lawrence Charitable Trust. We will also be donating 10% of the first month of net sales in our U.S. shops to the NAACP Legal Defense and Educational Fund. These charities reflect our values of independence and diversity and this is just the start of what we hope will be a long-term relationship with them.


Kaleidoscope: the Fred Perry x size? Tie-Dye Collection

Continuing their 20th birthday celebrations, we work with streetwear aficionados size? on an extremely limited tie-dye collection, inspired by acid-house and the second summer of love.


Never Mind the Bollocks – here’s Nottingham!

In the late-70s, a bizarre court case put Nottingham at the centre of the UK punk scene, ensuring the city would be forever linked to the Sex Pistols’ notoriety and success.

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Black Champagne

Subculture Live

Subculture / Spiral Baby

Seana Gavin shares her personal stories from life with the sound system collective Spiral Tribe
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Teenage Years Playlist

Whether you grew up in the ‘80s blasting synth pop on cassette tapes, or you’re a child of the noughties, curating playlists for future nights out, we’ve all got a soundtrack to our teenage years.


Match Fit

We pay our respects to the tennis bomber


The Best Songs to Bring People Together

Music can transport you, evoking memories of sweaty dance floors, sun-drenched festivals, romantic mix tapes, best friends, long journeys…


Five memorable Belgian New Beat tracks from the late-1980s

The legendary DJ, producer and S’Express frontman, Mark Moore, highlights a handful of retro gems from a dance music genre originally honed four decades ago in Antwerp.


Black / Champagne / Champagne Playlist

The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.