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SUBCULTURE

Meet Our Music Grant Winner, aden

As we announce our 2021 music grant with Nicholas Daley, we catch up with the 2020 winner, London-based cosmic soul singer aden.

SUBCULTURE

The Fred Perry x Nicholas Daley Music Grant

Calling all unsigned UK artists – the Fred Perry x Nicholas Daley music grant is b…

SUBCULTURE LIVE

Subculture Live Presents: DYGL

Ahead of their new album release ‘A Daze In A Haze’, Japanese alternative band DYGL perfor…

SHOPS

Hamburg Ahoi!

The subcultural significance of our new Hamburg neighbourhood

SHOPS

Hallo Hamburg

We catch up with the local and explore our new neighbourhood

SUBCULTURE

The Power of___Festival

Live music and creative workshops celebrating black identity

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Black Champagne

Subculture Live

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FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

COLLABORATION

Casely-Hayford

Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.

SUBCULTURE

Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.

AMY WINEHOUSE FOUNDATION

Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

SUBCULTURE

All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Tennis / An Honour From Fred Himself

Every Fred Perry shirt is signed off with the Laurel Wreath proudly emboidered onto it's chest.
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