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          Open online globally & in all our shops. Read our COVID-19 statement

          SUBCULTURE

          Soul Boy

          Ahead of this year’s Record Store Day, we caught up with the Soul Boy himself, Anthony Flavin, about his favourite Northern Soul tracks.


           

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          COLLABORATION

          Casely-Hayford

          We speak with the brilliant Brit about storytelling through style

          FRED PERRY SHIRT

          How to Care for Your Fred Perry Shirt

          A handy guide to keep your favourite shirts looking sharp

          COLLABORATION

          The Fred Perry x Nicholas Daley Music Grant

          Calling all unsigned artists – send us your music

          SUBCULTURE

          Folk Tail

          Why the story of the fishtail parka is woven into Fred Perry lore

          COLLABORATION

          Fred Perry x Nicholas Daley

          Menswear designer Nicholas Daley explores the interchange between two key British subcultu…

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          Collaboration

          Black Champagne

          Subculture Live

          Tennis / The Enduring Legacy of Arthur Ashe

          We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.
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          Popular Now

          TENNIS

          The 2019 Fred Perry Championship Winners

          In September 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group.

          TENNIS

          Fred Perry Tennis Championship

          A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a history here. It’s 101 years since he first played at the Brentham Club, and we look forward to welcoming this year’s talented young players to the club – the tennis champions of the future.

          SUBCULTURE

          Match Fit

          We pay our respects to the tennis bomber

          INTERVIEW

          Five memorable Belgian New Beat tracks from the late-1980s

          The legendary DJ, producer and S’Express frontman, Mark Moore, highlights a handful of retro gems from a dance music genre originally honed four decades ago in Antwerp.

          PLAYLIST

          Black / Champagne / Champagne Playlist

          The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.

          Fred Perry Shirt
          View the archive

          FRED PERRY SHIRT

          How to Care for Your Fred Perry Shirt

          A handy guide to keep your favourite shirts looking sharp

          SUBCULTURE

          Exploring the Unique Communities of Underground China

          We shine a spotlight on China’s unique underground communities

          SUBCULTURE

          Meet the Young Creatives of Korea

          We speak to the rising stars of Korea about style, music and their favourite local hangout…

          Tennis
          View the archive

          TENNIS

          The 2020 Fred Perry Championship

          We proudly introduce this year’s championship winners and the tennis champions of the futu…

          TENNIS

          The Fred Perry Championship Regional Qualifiers

          This year’s regional qualifying events set the bar high

          TENNIS

          Fred Perry Tennis Championship

          A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a…

          Playlists
          View the archive

          Anthony Flavin

          Ruby Walvin

          Elah Hale

          1990s Chris

          Karam Singh

          Kamohelo Khoaripe

          Noya Rao

          Phoebe Green

          Olive Duran

          Niklas

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