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We are open – discover your local Fred Perry shop

SUBCULTURE

The Power of___Festival

We team up with Power of___Festival to celebrate the power of black identity and its lasting impact on British culture. Join us in Lambeth Town Hall as we bring you a creative workshop and new music showcase.

Latest Stories
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SUBCULTURE

From Manchester, with Love – Part Two

We speak to three locals about the pure magic of Manchester.

SHOPS

Joe Donovan’s Manchester

Blossoms drummer Joe Donovan shows us around the Northern Quarter

SUBCULTURE

From Manchester, with Love – Part One

We speak to three locals about the pure magic of Manchester.

COLLABORATION

Davida: King of the Road

The British helmet manufacturer synonymous with counterculture

SHOPS

Afflecks for Fred Perry

We trace the history of our new Manchester home

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Collaboration

Black Champagne

Subculture Live

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FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

COLLABORATION

Casely-Hayford

Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.

SUBCULTURE

Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.

AMY WINEHOUSE FOUNDATION

Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

SUBCULTURE

All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Fred Perry Shirt
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COMMUNITY

Made in England – The Original Fred Perry Shirt

We head to the midlands to visit two very special Leicester factories

FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

A handy guide to keep your favourite shirts looking sharp

SUBCULTURE

Exploring the Unique Communities of Underground China

We shine a spotlight on China’s unique underground communities

Tennis / The Enduring Legacy of Arthur Ashe

We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.
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Tennis
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TENNIS

The 2020 Fred Perry Championship

We proudly introduce this year’s championship winners and the tennis champions of the futu…

TENNIS

The Fred Perry Championship Regional Qualifiers

This year’s regional qualifying events set the bar high

TENNIS

Fred Perry Tennis Championship

A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a…

Playlists
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James Nelson Joyce

Psykhi

Martha Hill

Automotion

Lucy Blue

Malady

Speedboat

Chico Blanco

BXKS

Malaki

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