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We are a global, niche brand with strong values of integrity, personality and individuality.

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Our Values

We continue to support and champion independent music

Music is a universal language that connects us all. The Fred Perry shirt is a piece of British subcultural uniform, adopted by various groups of people who recognise their own values in what it stands for. We are proud of its lineage and what the Laurel Wreath has represented for over 65 years: inclusivity, diversity and independence.

You’ll find the Laurel Wreath on the stage, backstage and in the crowd. We are synonymous with music and we proudly support the spirit of independence.

From championing new talent to supporting the 100 Club, hosting diverse Subculture Live events all around the world and partnering with the Music Venue Trust – music is as important to us as it is to you.

Created in 2014, Music Venue Trust is a registered charity which sets out to protect, secure and improve the UK’s grassroots music venues. Working on behalf of 800 venues across the UK, they provide sector support, lobbying, fundraising, networking and crisis support services. With an emphasis on the vital relationship between independent venues and the artists they nurture, the trust work tirelessly to protect the future of our favourite local venues and up-and-coming artists. Their work is needed now more than ever.

We donated 5% of the first month of net sales in our re-opened UK shops in June-July 2020 to the Music Venue Trust. This is just the start of what we hope will be a long-term relationship with them.

Our Values

Music Venues Trust Announces October Events

Where would we be without grassroots music venues? Without most of the iconic musical exports the UK has produced over the decades. That’s where.

But, thanks to rising rents, the creep of gentrification and the Covid pandemic we’re currently predicted to lose 80% of our grassroots music venues over the next few decades.

That’s where the Music Venue’s Trust has stepped in. The charity launched in 2014 to help secure the long-term future of iconic grassroots music venues and the importance of their work has stepped up a gear since 2020, as the Covid pandemic has threatened countless musical venues with permanent extinction.

With music venues back open again, Music Venues Trust has announced two events to take place on October 5 and 12. The first will take place at EartH, Hackney and features panel discussions on how grassroots music venues can emerge from the pandemic, while the second is a series of online panels and webinars the following week.

“It’s been two very long and strange years since we last all gathered for Venues Day 2019,” says Beverly Whitrick, Strategic Director of Music Venue Trust.

“We don’t think there’s anyone in our community who hasn’t faced the very real prospect of having to permanently close their doors or had to make incredibly tough decisions about members of staff that they know are absolutely fundamental to what their venue represents.

And yet despite all this, we are still here. Still fighting, still determined. And most importantly of all, still standing together trying to support each other. Perhaps that silver lining contains within it the thing we have fought for these last seven years since the very first Venues Day – a recognition that our venues matter, that our work is important, that the people who do it should be valued and supported.”

To find out more, click here.

Our Values

We proudly support the Amy Winehouse Foundation

Set up by Amy’s family in 2011, the Amy Winehouse Foundation helps to prevent the effects of drug and alcohol misuse on young people.

We contribute to the Foundation with each Amy Winehouse collection, supporting their vital work. From 2013 to present day, we have paid over £1.2m to the Amy Winehouse Foundation in royalty payments.

In Amy’s memory, the Foundation works to inspire children and young people to build their self-esteem and resilience, so that they can flourish. Set up in 2011, The Amy Winehouse Resilience Programme has worked with over 300,000 pupils, in over 300 educational institutions across the UK.

To learn more about their work, please visit amywinehousefoundation.org

Our Values

The Fred Perry Tennis Championship

In 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group. We recently won the Middlesex Tennis Competition of the Year Award for 2020, in recognition for the organisation and delivery of the tournament.

The Fred Perry Championship is a launch pad for a longer-term national initiative in conjunction with the LTA and local councils.

We host free coaching clinics for young tennis enthusiasts and have refurbished courts in need up and down the country.

Follow our latest Tennis news here.

Our Values

Our Subculture Investment

The first of its kind, The Museum of Youth Culture was set up to document the attitudes, styles and expressions of youth across the UK. Its aim: to inspire future generations to make their own mark on the world around them.

Fred Perry proudly support their work and collaborate with the Museum on a number of projects.

We host events around the globe and shine a spotlight on local independents.


The Power of__Festival

In June 2021, we partnered with the Power of__Festival to celebrate the power of black identity and its lasting impact on British culture.

Founded by diversity, equality and inclusion consultancy The Fashion Minority Report, the Power of__Festival offered an opportunity to explore topics surrounding art, activism and social mobility, focusing on the voices often repressed by society.

“In the wake of the 2020 BLM protests, my deep passion for advancing the careers of marginalised voices led me to launch the Fashion Minority Report as a solution for driving the conversation around inclusion and diversity to a point of measurable change." - Daniel Peters, Festival Organiser and Founder

Read more

Partnering Fred Perry

We are always open to new partners to help us achieve our community. If you think you have something to add we'd love to hear from you.

Modern Slavery

We are commited to respecting the rights of everyone who works with us, whether directly or indirectly.

Community Statements

Our latest press statements on current issues relating to Fred Perry and the larger industry.

Latest Community News


Fred Perry x Amy Winehouse Foundation

Rooted in Amy’s original designs for us, our collaboration with the Foundation celebrates the icon’s everlasting legacy.


Made in England – The Original Fred Perry Shirt

We head to the midlands to visit two very special Leicester factories and the birthplace of our original Fred Perry Shirts.


Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.


Fred Perry x The Museum of Youth Culture

We join forces with the Museum of Youth Culture to launch ‘From Bedrooms to Basements’ – a pop-up exhibition dedicated to the styles, scenes and sounds forged by young people over the last 100 years.


All Our Tomorrows - Working Men's Club

It’s day two of ‘All Our Tomorrows’ and as we gear ourselves up for an afternoon spent luxuriating in Sunday roasts, panel talks and three more hours of new-music talent, we must remind ourselves to look towards the future, as well as live in the moment.