SUBCULTURE
AN INVENTORY
OF DETAIL
A 60-page publication conceived and designed by legendary British art director Scott King, in collaboration with Fred Perry.
AN INVENTORY
Latest Stories
SUBCULTURE
Fred Perry Soho
Our new home in Soho: a Fred Perry flagship worthy of its place in the heart of London
SUBCULTURE
DNA: The Show
FRED PERRY SHIRT
To Button up or Not to Button Up?
A deep dive into the question that has plagued youth culture since the post-punk era: to b…
Tennis / An Honour From Fred Himself
Every Fred Perry shirt is signed off with the Laurel Wreath proudlyContinue Reading
embroidered onto its chest.
Featured
SUBCULTURE
Dawn and the Brave Rave On!
We trace the legacy of Bristol’s legendary rave scene
SUBCULTURE
Museum of Youth Culture: The Rave Road
Exploring our intrinsic need to unite through dance music
SUBCULTURE
Spiral Baby
Seana Gavin shares her personal stories from life with the sound system collective Spiral …