At the forefront is a new generation of specialised resellers and their influential community, rooted in a shared passion for vintage sportswear. “Technical garments have a bit of a cult following. If you know you know, and if you want to know then you will,” says stylist and collector Louis Holsgrove, whose Holsales webshop is a digital destination for rare tactical grails. “These are pieces for the individual who researches what they wear and wants the best performance, whether climbing up a mountain, walking the streets, or going down the pub.”
His latest project explores the genius of designer Tony Spackman, whose work for brands like Maharishi and Nike focused on creating functional garments inspired by how the wearer moves. It reflects an obsession with detail that got Holsgrove hooked in the first place and explains a love of original design that dovetails with how Fred Perry approaches reissuing shapes from the archives.
“It’s exciting to see brands referencing key pieces from the past that were overlooked when first released because seeing the OG product feels like they have come full circle,” he says. “One thing I always find interesting is how people expect every drop to be a newly designed piece, and what I’m trying to do with my projects is teach and express how some of the best products were produced over 20 years ago!”