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Fred Perry Shirt

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Tennis

Collaboration

Playlists

Black Champagne

Subculture Live

Shop

Subculture

OUTERWEAR

Feel the Benefit

An exploration into the symbolism of outerwear

SUBCULTURE

Nicholas Daley Presents: Live at The 100 Club

London has nothing, nothing, if not vibrant multiculturalism and beautiful diversity. For …

ALL OUR TOMORROWS

Day One - Squid

The word ‘subculture’, when used today, threatens self-parody, self-aggrandizing and selfi…

ALL OUR TOMORROWS

Day Two - Hak Baker

Friday night’s line-up for All Our Tomorrows hosts an intriguing array of guests plucked s…

ALL OUR TOMORROWS

Day Three - Black Country New Road

On an annual basis, Fred Perry’s ‘All Our Tomorrows’ is insistent on delivering the absolu…

COLLECTIONS

Flight Club

An exploration of the rebel legacy of the bomber jacket

TENNIS

These Are the Tennis Champions of the Future

This year, we introduced a new national youth tennis tournament: The Fred Perry Championsh…

TENNIS

The Sweatband: Fred Perry’s Wild-Card

How Fred’s humble idea for a sweatband launched an enduring British clothing brand.

SUBCULTURE LIVE

A Subculture Live at Fred Perry Tokyo

We host a night of ground-breaking electronic music in our Tokyo shop, with headliner Koji…

SHOP OPENING

Fred Perry x Raf Simons at SEVENSTORE

To celebrate the new Fred Perry x Raf Simons collection, we hosted a Subculture Live at Li…

INTERVIEW

Made in Japan

Superior-quality products and care in every stitch.

INTERVIEW

Culture Clash Fred Perry x Nicholas Daley

Introducing his debut collection with us, British designer Nicholas Daley speaks with jazz…

SHOP OPENING

Fred Perry Leeds

We open the doors of our brand new shop and have a bit of a knees-up to celebrate.

AUGUST 2019

Black / Champagne / Champagne - A Colour Takeover

Delve deep into the world of our most
iconic colourway.

SUBCULTURE LIVE

Fred Perry Subculture at The 100 Club Haiku Hands + Suzi Wu + BABii

Even by the loosest of standards, this 100 Club line-up is something of a stretch away fro…

FESTIVAL

Fred Perry Heads to Truck Festival

Set in the Oxfordshire countryside, Truck Festival has been quietly bubbling away since th…

COLLABORATION

Fred Perry x Akane Utsunomiya Two Worlds Collide

Japanese designer Akane Hasui founded her label in Tokyo a decade ago. Our first collabora…

SUBCULTURE

KALEIDOSCOPE EYES The Countercultural Legacy of Tie-Dye

Tie-dye’s subcultural relevance stretches back decades – its DIY swirls more than just a f…

STOCKHOLM

Fred Perry Stockholm

To celebrate the opening of our new shop, we invited the neighbourhood over for a drink.

BRISTOL

Fred Perry Heads to Astral Festival

Back for its 6th year, Bristol’s Astral Festival takes place across three of the city’s be…

INTERVIEW

My Fred Perry Shirt Story

We chat to China’s best young creatives about style, subculture and what the Fred Perry Sh…

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