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Fred Perry Subculture

COMMUNITY Made in England – The Original Fred Perry Shirt

We head to the midlands to visit two very special Leicester factories and the birthplace of our original Fred Perry Shirts.

THE FRED PERRY SHIRT The Score on Our White / Ice / Maroon Fred Perry Shirt

The White / Ice / Maroon Fred Perry Shirt was one of the first tennis shirt colourways to feature our signature twin tipping. We explore its colourful history.

FRED PERRY SHIRT How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

SHOPS Hallo Hamburg

As we settle into our new location in the Schanzenviertel area of Hamburg, we catch up with some Hamburg locals to find out what our new neighbourhood has to offer.

AMY WINEHOUSE FOUNDATION Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

AMY WINEHOUSE FOUNDATION Fred Perry x Amy Winehouse Foundation

Rooted in Amy’s original designs for us, our collaboration with the Foundation celebrates the icon’s everlasting legacy.

SUBCULTURE From Manchester, with Love – Part One

As we open the doors of our new Manchester shop, we catch up with the locals to chat all things Northern Quarter and why this rainy northern city produces pure musical magic.