Brandbook
The Man
Fred Perry was the son of a Stockport cotton spinner...
who went on to become world table tennis champion at 19,
before switching to lawn tennis and winning Wimbledon three times
with a killer forehand. He played the Middle England establishment
from the inside before leaping across the pond and working
the Hollywood circuit.
Fred Perry was the son of a Stockport cotton spinner...
who went on to become world table tennis champion at 19,
before switching to lawn tennis and winning Wimbledon
three times with a killer forehand. He played the
Middle England establishment from the inside before
leaping across the pond and working the Hollywood circuit.
Oh, and he created an instantly recognisable and enduring piece of British clothing.
“The strokes are the same,
the angles are the same,
the spins are the same.”
“The strokes
are the same,
the angles
are the same,
the spins
are the same.”
“I didn't aspire to
be a good sport...
| 1928 | World Table Tennis Champion | ||
| 1929 | World Table Tennis Champion | ||
| 1933 | US Open Champion | ||
| 1934 | Australian Open Champion | ||
| US Open Champion | |||
| Wimbledon Champion | |||
| 1935 | Australian Open Champion | ||
| French Open Champion | |||
| US Open Champion | |||
| Wimbledon Champion | |||
| 1936 | US Open Champion | ||
| Wimbledon Champion | |||
...champion was good
enough for me.”
...champion
was good enough
for me.”
“I was generally regarded
as the best dressed player
of my time...
“I was generally
regarded as
the best
dressed player
of my time...
...I'm a great believer
in trying to look the part.
It's a fetish with me.”
The Fans
What inspired Fred also inspired a generation of tennis players.
And then inspired a generation of rebels, musicians, film-makers,
and full-circle back to sports stars. But always at the heart of it,
just above the heart of the player, was the Laurel Wreath.
The shirt that you can recognise from across a room,
across a dance floor, across a football stadium.
One shirt, for ever.
One shirt,
for ever.
A part of British subcultural uniform since the 1950s,
adopted by each generation as their own.
The uniform of
the non-uniform.
Adopted, never forced.
Adopted,
never forced.
The Laurel Wreath remains a signature
of both individuality and of belonging,
from elite sportsmen to fringe subcultures.
The Laurel Wreath remains a signature
of both individuality and of belonging,
from elite sportsmen to fringe subcultures.
The Shirt
The M3
The original one colour Fred Perry shirt.It's the first chapter in the story and it's pure Fred Perry.Fred designed it and wore it himself, perfectly fusing practicality
and wearability both on and off the tennis court in 1952.The 'Fred Perry fit' - a simple, streamlined silhouette and a focus
on lightweight functionality.Proudly made in Leicester, England.
The original one colour Fred Perry shirt.It's the first chapter in the story and it's pure Fred Perry.Fred designed it and wore it himself, perfectly fusing practicality
and wearability both on and off the tennis court in 1952.The 'Fred Perry fit' - a simple, streamlined silhouette and a
focus on lightweight functionality.Proudly made in Leicester, England.
The M12
The original twin tipped Fred Perry shirt.Legend has it, that a buyer from Lillywhites requested unique
shirt designs in football team colours. White / Ice / Maroon
and White / Ice / Navy remain to this day.The first shirt to carry our signature twin tipping.The shirt that took Fred Perry from sportswear to streetwear.A piece of British subcultural uniform since the 1950s, adopted
by each generation as their own.Made in England.
From sportswear
to streetwear
It's not about pulling
on a shirt, it's a rite
of passage.