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          SUBCULTURE

          Italian Rave Culture

          We explore the spontaneous rave scenes that emerged throughout Italy in the ‘90s, and the eternal importance of ritualistic happiness.

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          We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.
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          In September 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group.

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          Fred Perry Tennis Championship

          A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a history here. It’s 101 years since he first played at the Brentham Club, and we look forward to welcoming this year’s talented young players to the club – the tennis champions of the future.

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          Black / Champagne / Champagne Playlist

          The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.

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          The 2020 Fred Perry Championship

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