COLLABORATION

Charlie Casely-Hayford

Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.

FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

A handy guide to keep your favourite shirts looking sharp

COLLABORATION

The Fred Perry x Nicholas Daley Music Grant

Calling all unsigned artists – send us your music

SUBCULTURE

Folk Tail

Why the story of the fishtail parka is woven into Fred Perry lore

COLLABORATION

Fred Perry x Nicholas Daley

Menswear designer Nicholas Daley explores the interchange between two key British subcultu…

SUBCULTURE

Exploring the Unique Communities of Underground China

We shine a spotlight on China’s unique underground communities

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Black Champagne

Subculture Live

Tennis / The Enduring Legacy of Arthur Ashe

We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.

Grown Up In Britain

TENNIS

The 2019 Fred Perry Championship Winners

In September 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group.

TENNIS

Fred Perry Tennis Championship

A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a history here. It’s 101 years since he first played at the Brentham Club, and we look forward to welcoming this year’s talented young players to the club – the tennis champions of the future.

SUBCULTURE

Match Fit

We pay our respects to the tennis bomber

INTERVIEW

Five memorable Belgian New Beat tracks from the late-1980s

The legendary DJ, producer and S’Express frontman, Mark Moore, highlights a handful of retro gems from a dance music genre originally honed four decades ago in Antwerp.

PLAYLIST

Black / Champagne / Champagne Playlist

The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.

Fred Perry Shirt

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FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

A handy guide to keep your favourite shirts looking sharp

SUBCULTURE

Exploring the Unique Communities of Underground China

We shine a spotlight on China’s unique underground communities

SUBCULTURE

Meet the Young Creatives of Korea

We speak to the rising stars of Korea about style, music and their favourite local hangout…

Tennis

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TENNIS

The 2020 Fred Perry Championship

We proudly introduce this year’s championship winners and the tennis champions of the futu…

TENNIS

The Fred Perry Championship Regional Qualifiers

This year’s regional qualifying events set the bar high

TENNIS

Fred Perry Tennis Championship

A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a…

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COLLABORATION

Charlie Casely-Hayford

FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

COLLABORATION

The Fred Perry x Nicholas Daley Music Grant

SUBCULTURE

Folk Tail

COLLABORATION

Fred Perry x Nicholas Daley

SUBCULTURE

Exploring the Unique Communities of Underground China

Browse by Category

View All

Collaboration

Black Champagne

Subculture Live

Tennis / The Enduring Legacy of Arthur Ashe

Grown Up In Britain

Popular Now

TENNIS

The 2019 Fred Perry Championship Winners

TENNIS

Fred Perry Tennis Championship

SUBCULTURE

Match Fit

INTERVIEW

Five memorable Belgian New Beat tracks from the late-1980s

PLAYLIST

Black / Champagne / Champagne Playlist

FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

SUBCULTURE

Exploring the Unique Communities of Underground China

SUBCULTURE

Meet the Young Creatives of Korea

TENNIS

The 2020 Fred Perry Championship

TENNIS

The Fred Perry Championship Regional Qualifiers

TENNIS

Fred Perry Tennis Championship

Anthony Flavin

Ruby Walvin

Elah Hale

1990s Chris

Karam Singh

Kamohelo Khoaripe

Noya Rao

Phoebe Green

Olive Duran

Niklas

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