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SUBCULTURE

Folk Tail

The story of the fishtail parka is woven into Fred Perry lore. As part of the subculture uniform, synonymous with the polo shirt, it holds a special place in brand canon.

Latest Stories
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COLLABORATION

Fred Perry x Nicholas Daley

Menswear designer Nicholas Daley explores the interchange between two key British subcultu…

SUBCULTURE

Strictly Vinyl

We meet the devoted vinyl communities of South East Asia

SUBCULTURE

Dave Little

The man behind some of the most seminal artwork in dance music.

SHOPS

Philip Browne, Norwich

We shine a spotlight on some of our most exciting independent stockists around the globe.

TENNIS

The 2020 Fred Perry Championship

We proudly introduce this year’s championship winners and the tennis champions of the futu…

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Collaboration

Black Champagne

Subculture Live

Tennis / The Enduring Legacy of Arthur Ashe

We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst for change.
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TENNIS

The 2019 Fred Perry Championship Winners

In September 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group.

TENNIS

Fred Perry Tennis Championship

A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a history here. It’s 101 years since he first played at the Brentham Club, and we look forward to welcoming this year’s talented young players to the club – the tennis champions of the future.

SUBCULTURE

Match Fit

We pay our respects to the tennis bomber

INTERVIEW

Five memorable Belgian New Beat tracks from the late-1980s

The legendary DJ, producer and S’Express frontman, Mark Moore, highlights a handful of retro gems from a dance music genre originally honed four decades ago in Antwerp.

PLAYLIST

Black / Champagne / Champagne Playlist

The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.

Fred Perry Shirt
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SUBCULTURE

Meet the Young Creatives of Korea

We speak to the rising stars of Korea about style, music and their favourite local hangout…

TENNIS

The Enduring Legacy of Arthur Ashe

We examine the forever legacy of Arthur Ashe and how he used tennis as a powerful catalyst…

THE FRED PERRY SHIRT

The Score on Our White / Ice / Maroon Fred Perry Shirt

The White / Ice / Maroon Fred Perry Shirt was one of the first tennis shirt colourways to …

Tennis
View the archive

TENNIS

The 2020 Fred Perry Championship

We proudly introduce this year’s championship winners and the tennis champions of the futu…

TENNIS

The Fred Perry Championship Regional Qualifiers

This year’s regional qualifying events set the bar high

TENNIS

Fred Perry Tennis Championship

A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a…

Playlists
View the archive

Olive Duran

Niklas

Don Gaspár

Jealous

Kate Shilonosova

Valeriy Belobeev

Anna

Philipp

Catherine Harmony

Ruslan

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