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The 2021 Fred Perry

Meet this year’s championship winners and the next British tennis champions of the future.


All Our Tomorrows 2021

We are overjoyed to announce the return of All Our Tomorrows to London’s beloved 100 Club …


Working Class Heroes, Ulverston

We shine a spotlight on some of our most exciting independent stockists around the world. …


Nadine Shah, Live at the 100 Club

Alright then! Been a while, hasn’t it? Last night, we finally reopened the doors to our Fr…


Fred Perry Quarterly Issue 03 2021

A part of the British subcultural uniform since the 1950s, the Fred Perry Shirt has been a…


A Nationwide Photo Album

A new book from Museum of Youth Culture journeys the unique subcultures of Great Britain t…

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Black Champagne

Subculture Live

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How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.



Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.


Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.


Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.


All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Tennis / An Honour From Fred Himself

Every Fred Perry shirt is signed off with the Laurel Wreath proudly emboidered onto it's chest.
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