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TENNIS

The 2019
Fred Perry
Championship
Winners

In September 2019, we introduced a new national youth tennis tournament: The Fred Perry Championship. 100 years after Fred first played at the Brentham Club, we returned to home soil to watch the best of the UK’s players compete to become the best in their age group.

SHOPS

Our Charity Partnerships

We will be donating 10% of the first month of net sales in our UK shops between the Music Venue Trust and The Stephen Lawrence Charitable Trust. We will also be donating 10% of the first month of net sales in our U.S. shops to the NAACP Legal Defense and Educational Fund. These charities reflect our values of independence and diversity and this is just the start of what we hope will be a long-term relationship with them.

COLLABORATION

Kaleidoscope: the Fred Perry x size? Tie-Dye Collection

Continuing their 20th birthday celebrations, we work with streetwear aficionados size? on an extremely limited tie-dye collection, inspired by acid-house and the second summer of love.

SHOPS

HHV, Berlin

We shine a spotlight on some of our most exciting independent stockists around the globe. This time, we speak with owner and CEO of Berlin’s HHV, Thomas Ulrich.

SHOPS

We are Open

The Laurel Wreath has always been a symbol of both individuality and of belonging.

SUBCULTURE

An Ode to the Plimsoll

Plimsolls, daps, gutties or pumps. Whatever you call them, there aren’t many shoes that can evoke as vast a variety of memories amongst a number of different subcultures. From the sweaty depths of a mid-noughties indie night, to the halls of a school gymnasium, the plimsoll has seen it all.

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Collaboration

Black Champagne

Subculture Live

Subculture / Spiral Baby

Seana Gavin shares her personal stories from life with the sound system collective Spiral Tribe
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Popular Now

PLAYLIST

Teenage Years Playlist

Whether you grew up in the ‘80s blasting synth pop on cassette tapes, or you’re a child of the noughties, curating playlists for future nights out, we’ve all got a soundtrack to our teenage years.

SUBCULTURE

Match Fit

We pay our respects to the tennis bomber

PLAYLIST

The Best Songs to Bring People Together

Music can transport you, evoking memories of sweaty dance floors, sun-drenched festivals, romantic mix tapes, best friends, long journeys…

INTERVIEW

Five memorable Belgian New Beat tracks from the late-1980s

The legendary DJ, producer and S’Express frontman, Mark Moore, highlights a handful of retro gems from a dance music genre originally honed four decades ago in Antwerp.

PLAYLIST

Black / Champagne / Champagne Playlist

The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.