MADE THOUGHT

Fred Perry x
Made Thought
Launch Party

Photos by Chazz Adnitt
and Jakob Marwein

To celebrate our new collaboration with London creative studio Made Thought, we team up with Mixmag for a party in our Coal Drops Yard shop.

Known for their progressive approach and unique visual style, Made Thought decode the Fred Perry DNA in a new collaboration, immersing themselves in our world and intrinsic 5-4-4 tipping.

To celebrate, we teamed up with legendary British music mag and first-class party-throwers Mixmag, who curated a stellar line-up of electronic names. First up, one half of Auckland duo Manuel Darquart got us in the mood with his up-beat techno. It’s three degrees outside, but no one’s noticed. His summer sounds have transported us all to somewhere else entirely.

Hessel Audio cofounder Pangaea took the headline slot, with a riotous set seesawing between techno and his beloved UK bass. Keep your eyes peeled for his set on Mixmag’s website.

With a full takeover in our King’s Cross shop, a live printer was installed on the night, allowing guests to take home an exclusive print using graphics and images from the collection.

Meanwhile in Germany, we teamed up with Stuttgart’s Suppa Store who hosted a party inside their sleek shopping space. Music came from Swiss visual artist Stefan Altenburger who made a rare appearance as his DJ alias, Golden Boy.

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