What started out as a small company selling polo shirts to tennis players in 1952 has grown into a global brand inspired by music – our “subculture” - and the street. Whilst the range has expanded to include apparel, footwear and accessories for men, women and children, the polo shirt remains at the core of what we do. Always at the heart of the brand is the Laurel Wreath – our symbol of success and excellence across all that we do.

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Our Products

The Fred Perry Shirt: Designed Responsibly

The Fred Perry Shirt has stood the test of time for 70 years. It’s our past, our present and our future. That’s why we’re looking at ways to reduce its impact on the planet. We don’t claim to be perfect, but we’re working towards becoming the most responsible version of ourselves.

The Fred Perry Shirt is ​made with the following key responsible ​features:

Recycled Tipping
The tipping is made from 100% recycled polyester thread, made from PET bottles.

Recycled Polyester Threads
The sewing threads used for buttons and seams is made from 100% recycled polyester, made from PET bottles.

20% Recycled Buttons
Each button is made from 20% recycled plastic. This is an industry standard.

Recycled Fusing
The button placket’s inner fusing is made using 100% recycled polyester.

FSC (Forest Stewardship Council) Certified Tickets
Swing tickets are all made using FSC certified card and eco-dyed; no lamination and fully-recyclable.

Our Products

Our Policies

We respect the human rights of everyone who works for us, whether directly or indirectly. We believe all workers must be treated with dignity, respect and fairness and we will not knowingly tolerate forced or compulsory labour or human trafficking in any parts of our business or supply chain.

We are constantly reviewing our policies and best practices and we are committed to making long-term changes to ensure we have a positive impact on the planet and in our communities.

Read our policies:


Fred Perry has been a proud member of Better Cotton since 2019.

The biggest cotton sustainability programme in the world, Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. By buying cotton products from Fred Perry, you’re supporting responsible cotton production through Better Cotton.

Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.

We are committed to sourcing 100% of our cotton in a more responsible way by 2024 through Better Cotton.

Our Factories

We have a close working partnership with each of our factories. We only work with those who share our commitment to the human rights of every worker - it is an integral part of the way we source.

Acknowledging the value of full transparency in our supply chain, we continue to build our knowledge through the tiers.

Our Products

Made in England

Fred Perry have worked in partnership with UK Pique and ESP in Leicester for over 13 years. They make our Fred Perry Shirts to exacting standards, and we’re proud to be able to make them in England.

In 2019 they opened a brand-new site which they built from scratch.

We employ a Senior Technologist who is based at UK Pique and ESP working both on the production of the shirts as well as factory compliance.

Fred Perry joined Fast Forward in 2019 to engage with their unique approach to auditing UK factories. Aimed at addressing UK-specific supply chain risks, enables us to accurately identify any risks of exploitation within our supply chain.


To enable the ongoing monitoring of risks related to direct or indirect forced labour, we have robust mapping in place throughout our cotton supply chain with all our suppliers. This is also supported with focused conversations and targeted visits with our local technical management.

We do not source raw cotton from the Xinjiang region and have to date also found no evidence that any of our garment producers are recruited from this region.

We have long standing relationships with our Chinese production partners and continue to visit and review recruitment practices and transactional evidence to ensure we maintain this position.

Our Products

Caring for your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

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Supplying Fred Perry

We are always open to new Suppliers to help us produce and reach our environmental aims. If you think you could help us we'd love to hear from you.

Community Statements

Our latest press statements on current issues relating to Fred Perry and the larger industry.

Latest Community News

AMY WINEHOUSE FOUNDATION Fred Perry x Amy Winehouse Foundation

Rooted in Amy’s original designs for us, our collaboration with the Foundation celebrates the icon’s everlasting legacy.

COMMUNITY Made in England – The Original Fred Perry Shirt

We head to the midlands to visit two very special Leicester factories and the birthplace of our original Fred Perry Shirts.

AMY WINEHOUSE FOUNDATION Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

SUBCULTURE Fred Perry x The Museum of Youth Culture

We join forces with the Museum of Youth Culture to launch ‘From Bedrooms to Basements’ – a pop-up exhibition dedicated to the styles, scenes and sounds forged by young people over the last 100 years.

SUBCULTURE All Our Tomorrows - Working Men's Club

It’s day two of ‘All Our Tomorrows’ and as we gear ourselves up for an afternoon spent luxuriating in Sunday roasts, panel talks and three more hours of new-music talent, we must remind ourselves to look towards the future, as well as live in the moment.