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Blank Canvas

Casual is a publication that is inspired by identity, youth and culture and so when Tom Kelly, the editor, contacted us to let us know about a project he’d briefed a group of young artists to work on with the Barrel Bag at the heart of it, we were keen to see what they came up with.


The Fred Perry Tennis Championship

A year ago, we launched the Fred Perry Championship at the Brentham Club. Fred Perry has a history here. It’s 101 years since he first played at the Brentham Club, and we look forward to welcoming this year’s talented young players to the club – the tennis champions of the future.


Fred Perry x narifuri

We collaborate with Japanese cycling brand narifuri on a collection of performance driven polo shirts.


Meet the Young Creatives of Korea

We speak to the rising stars of Korea about style, music and their favourite local hangout spots.


Fred Perry Gold - Camden

Our archive pop-up shop continues.


Fred Perry x Art Comes First

Inspired by photographer Dave Hendley who captured the spirit of rudeboy culture in Jamaica and the UK in 1977-1978, the Art Comes First duo look to his images of young men, each with their own unique sense of style.

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Black Champagne

Subculture Live

Subculture / Spiral Baby

Seana Gavin shares her personal stories from life with the sound system collective Spiral Tribe
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Teenage Years Playlist

Whether you grew up in the ‘80s blasting synth pop on cassette tapes, or you’re a child of the noughties, curating playlists for future nights out, we’ve all got a soundtrack to our teenage years.


Match Fit

We pay our respects to the tennis bomber


The Best Songs to Bring People Together

Music can transport you, evoking memories of sweaty dance floors, sun-drenched festivals, romantic mix tapes, best friends, long journeys…


Five memorable Belgian New Beat tracks from the late-1980s

The legendary DJ, producer and S’Express frontman, Mark Moore, highlights a handful of retro gems from a dance music genre originally honed four decades ago in Antwerp.


Black / Champagne / Champagne Playlist

The first Fred Perry Shirt to use colour, our black pique polo shirt with champagne tipping was first designed in the ‘50s as a subversive take on tennis-whites. The colours of anti-establishment and a true original.