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SUBCULTURE

Limited Release Location Fred Perry Shirts

Our journey around the world continues as we celebrate our global shop locations. Join us as we pay homage to the styling nuances of select Fred Perry located cities and the young creatives who inhabit them.

SHOPS

Adept, Belarus

Shining a spotlight on our global independent stockists

SUBCULTURE LIVE

Fred Perry x Size? at Sound City Festival

We headed to Liverpool’s Sound City to take over The Loft at the city’s Arts Club alongsid…

SUBCULTURE

Music Venues Trust Announces October Events

Music Venues Trust has announced a series of in-person and online panel discussions and ev…

SUBCULTURE

The Artistic Hubs of China’s Cities

With well over a billion people and some of the biggest cities in the world, China is undo…

SUBCULTURE LIVE

All Our Tomorrows Presents: PVA

Following a period of time when many of the UK’s grassroots music venues’ existence has be…

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Black Champagne

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FRED PERRY SHIRT

How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.

COLLABORATION

Casely-Hayford

Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.

SUBCULTURE

Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.

AMY WINEHOUSE FOUNDATION

Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.

SUBCULTURE

All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Tennis / An Honour From Fred Himself

Every Fred Perry shirt is signed off with the Laurel Wreath proudly emboidered onto it's chest.
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