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Fred Perry Subculture Live
Presents: Nadine Shah

We’re back in our favourite basement venue and so excited to announce our first Subculture Live of 2021. Join us on Tuesday 24th August at the 100 Club for a night with Nadine Shah, plus some very special guests.


Fred Perry x Oi Polloi

We link up with Manchester’s finest, Oi Polloi, on a four-piece capsule collection inspire…


Meet Our Music Grant Winner, aden

As we announce our 2021 music grant with Nicholas Daley, we catch up with the 2020 winner,…


The Fred Perry x Nicholas Daley Music Grant

Calling all unsigned UK artists – the Fred Perry x Nicholas Daley music grant is back. Sub…


Subculture Live Presents: DYGL

Ahead of their new album release ‘A Daze In A Haze’, Japanese alternative band DYGL perfor…


Hamburg Ahoi!

The subcultural significance of our new Hamburg neighbourhood

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How to Care for Your Fred Perry Shirt

Looking after your clothes is important. Not only does it make your favourite gear last longer, but it’s also better for the environment. Long-lasting clothes = less waste.

Take care of your Fred Perry Shirt with our handy guide and keep it looking sharp for future generations.



Charlie Casely-Hayford is one of the brightest design talents around. He has been rightfully hailed as a ‘brilliant Brit’ and as one of the UK’s best dressed men by GQ, not to mention i-D endorsing him among the 100 most important people in fashion.


Meet Our Music Grant Winner

Introducing the winner of the Fred Perry x Nicholas Daley music grant, London-based cosmic soul singer aden.


Celebrating 10 Years of Fred Perry x Amy Winehouse Foundation

Amy Winehouse fit Fred Perry like rhythm fit the blues. That the collaboration between Winehouse with the timeless fashion house continues to soar in popularity almost a decade since her death renders her as unforgettable an icon of British style as Fred Perry itself.


All Our Tomorrows - Jockstrap

For 2020 our new music weekender goes online as we transport you – virtually – to our beloved 100 Club. With performances from Bebeluna, LCYTN, Louis Culture and Jockstrap, Al Mills tells us why Britain’s still got it.

Tennis / An Honour From Fred Himself

Every Fred Perry shirt is signed off with the Laurel Wreath proudly emboidered onto it's chest.
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