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COLLABORATION

A Fred Perry
x Raf Simons
Experience

MARCH 2020
Photos by Amy Faith, Chazz Adnitt and Ryouji Yamaguchi

Introducing our latest Fred Perry x Raf Simons collection.

Inspired by the energy of youth, our latest collection with Raf Simons features signature silhouettes printed with the candid photography of Gavin Watson, who by the age of 16, had already amassed more than 10,000 photos of his mates during the late ‘70s. Through this impressive body of work, Watson was able to document a generation of kids coming of age in subcultural Britain.

Today, we have many tools and platforms for expressing identity. We have become obsessed with seeing and being seen. Through our installations and online experience, we invite you to explore the notion of perspective today and how it can be reinterpreted from different viewpoints.

We take over three shopping destinations: Wellgosh in Leicester, SEVENSTORE in Liverpool and Journal Standard in Tokyo – which you can view below from the comfort of your own living room. Large-scale screens project the Fred Perry x Raf Simons virtual experience, with lenticular prints offering two viewpoints in one.

Explore the Fred Perry x Raf Simons collection through another perspective – online now.