Some say white isn’t a colour, and they’re right, it’s much more important than that. In the context of what we wear white is more like a feeling, a mood. The shade of pure optimism, and crisp backdrop to Fred Perry’s tennis story. Its transformative power almost magical. As the late underground filmmaker Derek Jarman said in Chroma, his book on colour, “If you spin a colour wheel fast enough it turns white, but if you mix the pigments, however much you try, you will only get a dirty grey.” White is everywhere yet remains rare and revered.